Golden Slumber is a supplement designed to reduce nighttime urination. Targeted at men aged 20–40, the brand required an irreverent and witty tone to address this sensitive topic in a way that felt relatable and approachable.
To visually convey the concept of peeing less, we integrated a camel as a key brand symbol, emphasizing its ability to hold its bladder for extended periods—a clever nod to the product's benefits.
The design process began with logo creation, establishing a strong and memorable brand identity. From there, we developed cohesive packaging for the bottle and box, incorporating a bold color palette and Southwestern patterns to enhance brand recognition. Finally, we brought the brand to life online by designing and launching a user-friendly Shopify website that seamlessly aligned with the established visual language.
